PlaceGap for Fitness Privacy Policy
Effective Date: March 2026 · Last Updated: March 2026
1. Who We Are
PlaceGap for Fitness is a location intelligence platform for the fitness industry, operated by PlaceGap LLC ("we," "us," or "our"). This Privacy Policy explains how we collect, use, and protect your information when you use our website and services at placegap.com.
2. Information We Collect
Account Information
When you create a PlaceGap for Fitness account, we collect:
- Email address
- Password (stored in hashed form, we never store or see your plain-text password)
- Account creation date
Usage Data
When you use PlaceGap for Fitness, we automatically collect:
- Search queries (addresses and cities you search)
- Features accessed (Explore, GapFinder, competitor views, exports)
- Pages visited and time spent
- Browser type, device type, and screen resolution
- IP address
Payment Information
If you subscribe to a paid plan, payment is processed by Stripe. We do not store your credit card number, CVC, or full billing details on our servers. Stripe handles all payment data under their own privacy policy. We receive and store: your name on the card, billing email, subscription status, and transaction history.
3. How We Use Your Information
We use your information to:
- Provide the service: process your searches, generate demand scores, display market analysis
- Improve the product: understand which markets users search most, identify feature usage patterns, prioritize development
- Communicate with you: send account confirmations, subscription receipts, service updates, and (with your consent) product announcements
- Prevent abuse: detect and prevent unauthorized access, fraud, or misuse of the platform
- Aggregate market intelligence: we analyze search patterns in aggregate (not individually) to understand market demand across metros. This data is never sold and is never tied to your identity.
4. Information We Do NOT Collect
- We do not track your physical location via GPS or device sensors
- We do not use third-party advertising trackers
- We do not sell your personal information to anyone, ever
- We do not share your individual search history with other users
5. Data Sources We Use
PlaceGap for Fitness displays data from public and licensed sources:
- U.S. Census Bureau: American Community Survey (ACS) demographic data. This is public government data.
- Google Places API: Business listings, ratings, and reviews for fitness businesses. This data is publicly available through Google.
- Mapbox: Drive-time and distance calculations for trade area analysis.
None of these sources receive your personal information from us.
6. Cookies and Local Storage
PlaceGap for Fitness uses browser local storage to save your preferences (such as map settings and search history within your session). We do not use third-party cookies for advertising or cross-site tracking.
We use PostHog for product analytics, to understand which features get used and where people get stuck. It is off until you agree: we ask on your first visit, and nothing is collected unless you accept. If you decline, no analytics requests are made from your browser at all.
You can change your mind at any time using the switch below. Turning it off stops further collection from this browser.
7. Data Retention
- Account data is retained as long as your account is active. If you delete your account, we remove your personal information within 30 days.
- Search logs are retained in aggregate form for product improvement. Individual search history tied to your account is deleted when you delete your account.
- Payment records are retained as required by law (typically 7 years for tax and financial compliance).
8. Data Security
We protect your data using:
- HTTPS encryption for all data in transit
- Hashed passwords (we cannot read your password)
- Access controls limiting who on our team can view user data
- Regular security reviews of our infrastructure
No system is perfectly secure. If we discover a data breach affecting your personal information, we will notify you within 72 hours via email.
9. Your Rights
You have the right to:
- Access your data: request a copy of the personal information we hold about you
- Correct your data: update your email or account information at any time
- Delete your data: request account deletion and removal of your personal information
- Export your data: request a machine-readable copy of your account data
- Opt out of marketing communications at any time
To exercise any of these rights, email us at privacy@placegap.com.
10. Children's Privacy
PlaceGap for Fitness is not intended for users under 18. We do not knowingly collect information from children. If you believe a child has created an account, contact us and we will delete it.
11. Third-Party Services
We use the following third-party services that may process your data under their own privacy policies:
12. Changes to This Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email or by posting a notice on our website. The "Last Updated" date at the top reflects the most recent revision.
13. Contact Us
Questions about this Privacy Policy? Email us at privacy@placegap.com.